Choosing a Wedding Photographer Based on Vibe, Not Labels
- hickeycraig
- Dec 3, 2024
- 4 min read
Updated: 7 days ago

(A Real Guide for Real Couples)
Planning a wedding comes with about a million decisions, and choosing a photographer is a big one. Not just because you want great photos, but because this person is literally with you all day. From the quiet moments to the full-on chaos, your photographer is part of the experience.
Forget the buzzwords and style labels for a second. Most couples don’t sit there thinking, “I’m looking for a fine art documentary hybrid with editorial undertones.”What you actually want is simple:someone who gets you, keeps things easy, and catches the moments you didn’t even see happening.
Here’s how to choose your wedding photographer based on vibe, not jargon.
1. Forget the buzzwords
Choose the person, not the label
Traditional, photojournalistic, editorial, fine art… it’s enough to make anyone’s head spin.
But here’s the truth: you’re not booking a photography style, you’re booking a human.
A human who’ll be next to you while:
your nerves kick in
your best mate tells daft jokes
your dog steals a canapé
your nan tears up in the ceremony
your uncle attempts the worm on the dance floor
Pick the person who puts you at ease. The one you can imagine hanging around with your mates without it feeling awkward.
2. Think about how you want the morning to feel
Some couples love morning prep photos. Others feel self conscious or just want a chilled start with zero cameras until they’re ready.
Your photographer should adapt to your comfort levels.
Want the morning relaxed and quiet?Great.
Want the fun and chaos of hair and makeup captured?Also great.
The key is choosing someone who listens, not someone who arrives with their own agenda.
3. The vibe check
(aka: will they handle Uncle Dave, the joker of the group?)
Every wedding has characters. Those people who are guaranteed to deliver comedy gold or unpredictable chaos.
A good photographer:
spots them early
keeps an eye on them
captures the magic (and the madness) without making a scene
You can learn a lot about a photographer just by chatting with them. Do they feel relaxed? Human? Approachable? Can they have a laugh? Do they understand the energy of your day?
If you feel comfortable being yourselves around them, you’re on the right track.
4. Photographer personalities
Find the type that fits your day
Every photographer has their own “secret identity”. None of this is official, but it should be.
The Ninja: Silent, fast, and everywhere at once. You won’t even notice them until you get your gallery back and think, “When did that happen?”
The Hype Buddy: Keeps the vibes high, calms the nerves, makes you feel like a million quid.
The Chaos Wrangler: Timelines? Sorted. Group photos? Done in record time. Nothing stresses them out.
The Creative Weirdo: Lying on the floor, climbing on chairs, chasing the light and somehow it always works out beautifully.
A good photographer is usually a mix of all four depending on the moment.
5. Decide what moments actually matter to you
(Not what Instagram tells you should matter)
Some couples love:
candid chaos
emotional hugs
details and decor
dance floor carnage
quiet in-between moments
Others couldn’t care less about:
staged getting ready photos
big posed portraits
certain traditions
That’s the beauty of it.Your photographer should build the day around your priorities, not a checklist copied from Pinterest.

6. The dog test
This one’s important and very UK.
If you’re bringing your dog, your photographer should:
love dogs
know how to get their attention
not panic when they get overexcited
be ready with treats
understand the chaos level they add to photos
Let’s be honest, pets steal the show every time, and we’re all here for it.
7. What a good photographer actually does
(and it’s more than taking photos)
Behind the scenes, a wedding photographer is also:
a calm presence
a timeline guide
a people reader
a problem solver
a fly on the wall
a bonus guest
an emotion detector
a chaos manager when needed
and occasionally a dog wrangler
Your photographer is there for the whole journey, blending in while making sure every meaningful moment is captured.
8. Red flags couples often miss
Here are a few things to watch out for:
They talk more about their gear than your day
They avoid showing full galleries
Their editing style changes drastically from wedding to wedding
They interrupt moments instead of capturing them naturally
Communication is slow or awkward
They don’t seem to care about your vibe or priorities
If you feel uneasy, trust that.
9. How you know you’ve found the one
It’s simple.
You:
feel relaxed talking to them
laugh naturally during the chat
trust them without trying
feel like they “get” your day
don’t feel judged or rushed
can imagine them fitting in with your friends and family
If the conversation feels easy, the photos will too.
10. Final thoughts
Your photographer should feel like a teammate, not a vendor
When all is said and done, your wedding day will fly by.The food will be eaten, the music will fade, and the confetti will blow away.
But the photos? That’s what stays.
Choose someone who makes the whole experience better. Someone who spots the moments you’d miss. Someone who lets you enjoy the day without forcing anything.
If you connect with your photographer, trust them, and feel comfortable around them, the photos will look and feel like you...and that’s what really matters.







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